Wine sure is a passport to the world!
Every glass, grape, and winery team member has a story to tell of global origin… which gives you an opportunity to share more interesting stories about your winery and winery team with your followers, guests and email subscribers.
Helping your guests travel the world through your stories– or see the world through new perspectives– can be very valuable and interesting.
Here are a few ideas that you could use in blog posts, social media posts, emails and more:
🌎Tell your shoppers and fans where your grape varieties were originally discovered, where all they are traditionally grown… and how they found their way to be planted by YOU!
🌎How many countries of origin are represented by your team? Which ones are they?
🌎Where do your winery visitors visit from?
There are tons of variations you could take from these. I hope they inspire you to share more of your winery’s global perspective and influence and engage your audience.
