Earlier today I read 1WineDude’s post which shared his perspective on Vintank’s “pyramid of wine drinkers.” The true wine geeks hold the top level of the pyramid, those who sometimes track their tastings the middle…
“and then there’s everybody else – and that everybody else is a huge number of people, but not necessarily a big potential market.” –1WineDude
As much as I enjoyed meeting Joe (and learned from his tasting wisdom and techniques during the speed tasting rounds at the Wine Bloggers Conference,) I have to respectfully disagree with his statement that there is not a big potential market at the bottom of that pyramid.
Perhaps those 62 million at the bottom of the pyramid he referred to may not achieve or even aspire to true wine geek-dom, but they, however, are a quite overlooked market in terms of wine. And helping them learn about and enjoy wine can only be a good thing.
As a busy mom of three, wife, volunteer, family travel blogger, moms devotional blogger, and now a wine blogger, I come into contact with plenty of other moms who want to know more about wine, but just aren’t willing to put in the effort to figure out and appreciate all of the intricacies.
These women are smart, savvy and want to serve a delicious wine with dinner, with friends or at their next party, but aren’t confident to make choices on their own. They want to order a glass (or bottle) with dinner but aren’t sure where to start and don’t know if they can trust the waiter to guide them. They have plenty of other things battling for their time, so researching wine and becoming a oenophile isn’t going to happen right now… but they still want to enjoy wine without all the homework.
These women, and the other potential customers just like them, are waiting to be guided. Joe may be right. Wine geeks they may never be… but they are definitely a potential market ready to be turned into regular wine consumers.
And I am here to answer their call and help those regular, casual wine drinkers drink better wine and become better wine consumers, just as I learn more myself.
There are plenty of grapes out there. Anyone else want to help me share the wine?